Lena Knab - Pure Light project

Aug 29, 2012
Photos: Lena Knab
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A premium vehicle concept for the Chinese market. The life in the tier-one cities as Beijing, Shanghai, Guangzhou and Hong Kong is getting more and more stressful as a matter of facts the need to relax and for eco-luxury is rising.

Serenity and peace are becoming more and more important.

In the future we will buy less but better products and the ones we choose will probably speak with a lower and more subtle voice.
Fewer and more silent products will give space to our dreams. The 4 people vehicle pure light is inspired by Taoism and uses superconducting magnetic levitation technology. The floating feeling, the ease of movement and silence are key elements to create mental space.

The idea of light as a calming factor is introducing hologram technology to the automotive industry -an experience of pure light.

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