Geneva Motor Show 2011 2011 Mazda Minagi

Mar 03, 2011
Author: Grigoriy Gomelchuk
Photos: Mazda
0 Share

The Minagi Concept displays what direction Mazda took in the development of their new house style named Kodo – and also a prototype of a long awaited production crossover.

The Kodo style (“Soul of movement”), as we have already said, was triggered by new Design Chief Ikuo Maeda, who took this position when Laurens van den Acker moved to Renault. Mazda moves gingerly, since today any severe changes in design can cause client loss; the Kodo style is essentially the same as the Nagare but more aggressive, more likely to use hard, sharp lines. Mazda’s management claim that they are going to turn the brand into a “Japanese Alfa Romeo”.

Masashi Nakayama, the Mazda Minagi’s Head Designer, compares his creature with a hunting cheetah. The large radiator grille and chrome stripe resembling a wing – these are the new house elements of the brand, previously tried on the Shinari Concept.

Only registered users able to leave a comments.
Please, sign in or create an account

Last articles

Oct 04, 2013
The third annual international conference on automotive design AutoDesign Prague was held at the end of September, again...
Jun 28, 2013
… and not one!
Jun 17, 2013
For the first time creators of Milanese automotive style gathered in one place for the world only “roaring conference“.
Jun 03, 2013
Autodesk Company, the developer of such software products, as Alias Autostudio and 3ds Max, has announced the start of t...
Follow Cardesign on Facebook Follow Cardesign on Twitter Cardesign Community Rss