Geneva Motor Show 2011 2011 Mazda Minagi

Mar 03, 2011
Author: Grigoriy Gomelchuk
Photos: Mazda
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The Minagi Concept displays what direction Mazda took in the development of their new house style named Kodo – and also a prototype of a long awaited production crossover.

The Kodo style (“Soul of movement”), as we have already said, was triggered by new Design Chief Ikuo Maeda, who took this position when Laurens van den Acker moved to Renault. Mazda moves gingerly, since today any severe changes in design can cause client loss; the Kodo style is essentially the same as the Nagare but more aggressive, more likely to use hard, sharp lines. Mazda’s management claim that they are going to turn the brand into a “Japanese Alfa Romeo”.

Masashi Nakayama, the Mazda Minagi’s Head Designer, compares his creature with a hunting cheetah. The large radiator grille and chrome stripe resembling a wing – these are the new house elements of the brand, previously tried on the Shinari Concept.

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