64th Frankfurt International Motor Show 2011 Volkswagen up!

Aug 22, 2011
Author: Evgeniy Sherstobitov
Photos: Volkswagen Group
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The first photos of the Volkswagen up! have been released.


The up! offering maximum space on a minimal footprint (3.54 x 1.64 m), making it ideal for driving in the world’s cities. It will be launched in Europe in December.  There are three versions for different budgets and needs: take up! is the entry-level car, move up! the comfort-oriented model and high up! the top version.  At the car’s market launch, there will also be two models based on the high up!: up! black and up! white.

Making its debut in the up! is a new generation of three-cylinder petrol engines, with outputs of 60 PS and 75 PS.  Combined fuel consumption as a BlueMotion Technology version (including a Stop/Start system) is 4.2 l/100 km (60 PS), and CO2 emissions for this version are less than 100 g/km.  There are also plans for an up! with electric drive.

Klaus Bischoff, Head of Design for the Volkswagen Brand says: "If the goal is to maximize space, the ideal form for a small car would be a rectangular box. In the up! we were able to sculpt such a box with a clean and powerful design that does not lose sight of space utilization." The front end of the up! reveals much about the car's character. Klaus Bischoff: "The face is unmistakably that of a genuine Volkswagen, but with a very independent personality. Naturally, the familiar styling characteristics of our brand face can also be found on the up! – the emphasis of horizontal elements and the connection of the grille and headlights to form a band, the accents created by small angles and the characteristic light signature of the headlights. But more than on any of the other models, the up! definately shows a smile. The up! is simply appealing, and it appeals in a simple way!"


An important new safety technology in the up! is the optional City Emergency Braking system.  It is automatically active at speeds under 18mph, and uses a laser sensor to detect the risk of an impending collision.  Depending on speed and situation, City Emergency Braking can reduce accident severity by initiating automatic brake interventions that can even avoid a crash. 

More information will be available closer to launch at the Frankfurt motor show in September.

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