The Volkswagen Group evening, held at the 2011 Frankfurt International Motor Show, was the venue for the world premiere of Skoda's design concept, MissionL. The close to production ready concept car offers a glimpse to the Czech carmaker's new compact model which will be launched in Europe, Russia and China in 2012. Deliveries to customers in India will commence late 2011.
“This premiere kicks off Skoda's model offensive for the coming years," said Skoda Board Chairman Prof. Dr. h.c. Winfried Vahland. “This new compact model, along with other new products to follow, will enable us to accomplish our goal of increasing global annual sales to 1.5 million vehicles by 2018. We are going to present a new car approximately every six months over the next few years.”
“We have taken a very pure approach to this design study – we have structured the surfaces simply, but impressively,” says Skoda Board of Directors Member for Technological Development Eckhard Scholzabout the philosophy of MissionL. “The car has a strong, sporty look which conveys a beautiful simplicity and a youthful and contemporary appearance. Many people look for clean, minimalistic lines, and the MissionL concept offers all that,” adds Eckhard Scholz.
“One year after the launch of out 2018 growth strategy, we can say we are on the right course," said Vahland. “We have laid the foundations for Skoda's product offensive at IAA. The extension of our product portfolio will help us increase the speed of our growth in the coming years.”