Mitsubishi will be showing a total of 15 vehicles (12 on Press Day 1) at the 42nd Tokyo Motor Show. Two cars will make their world premiere at the show: the Mirage and the Mitsubishi Concept PX-MiEV 2. They respectively embody two major pillars to the company’s product strategy outlined in the JUMP 2013 mid-term business plan: global strategic models focused on emerging markets and models featuring “green technology.” The Mirage compact car embodies the global model strategy while the MITSUBISHI Concept PX-MiEV 2 concept SUV features “green technology” with its unique plug-in hybrid drivetrain.
The Mirage’s (2) design focused on compactness, affordability, and high fuel efficiency in order to fit the needs of emerging markets as an affordable entry-level model as well as needs of advanced markets for fuel efficiency and low-CO2 emission. In addition, the Mirage features good maneuverability and easy drivability inherent to a compact car while also providing a comfortable interior space for five adults.
Stems from the English word “mirage.” The name was first used for the Mirage series developed for resource/energy/space-saving and high-performance in a compact package which debuted in Japan in March 1978. The new Mirage concept inherits the essence of that first series: cleverly getting the most performance and function out of a limited space.
The new Mirage is due to go on sale first in Thailand in March 2012.