Seat Ibiza Cupra concept

Apr 24, 2012
Author: Evgeniy Sherstobitov
Photos: Seat
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Seat is taking the New Ibiza up another notch, with the world debut of the Cupra Concept at the Beijing International Automotive Exhibition.

Seat is presenting the Ibiza Cupra Concept as a close-to-production concept car.  Even more clearly than before, the Ibiza Cupra Concept shows the Seat DNA.  With its compact dimensions, the Ibiza Cupra Concept is a sports car for everyday use, combining agile driving fun with a high degree of functionality. The production version of the new Ibiza Cupra Concept will arrive towards the end of the year.

The Ibiza Cupra Concept is fitted with SEAT’s award-winning 1.4-litre TSI four-cylinder petrol engine, featuring direct injection and both a turbocharger and a supercharger.  It produces a maximum power output of 180 PS, transmitted to the front wheels via a highly-sophisticated seven-speed DSG transmission with shift paddles.  Other highlights include XDS electronic differential lock, high-performance brakes and an optional Seat Portable System that combines navigation and entertainment functions and is removable for mobile use.


‘With its new, powerfully accentuated design, its innovative technologies, upgraded interior and further improved quality, the new Ibiza Cupra Concept clearly shows how our brand is continuing to develop,’ says James Muir, President of SEAT, S.A.  ‘Emotional design and refined dynamics guarantee driving fun on every single kilometre.  We are presenting the Ibiza Cupra Concept at the Beijing Motor Show because this compact athlete will be an important element in the development of our brand in this key market.’

The first generation of the Ibiza Cupra took to the streets in 1996, since when the dynamic Cupra lineage has developed to become an icon of the Seat brand.  The Ibiza Cupra Concept shows how the next chapter of this success story will be written – the state-of-the-art 1.4 TSI engine is not only powerful but is also muscular, producing a maximum torque of 250 Nm.  For a race car-style driving experience, the seven-speed DSG transmission with its extremely short shift times can also be operated via paddles behind the steering wheel.

‘Immediate and linear acceleration, with agile handling, good traction and responsive brakes are the key ingredients for what the Cupra name represents,’ says Dr. Matthias Rabe, Vice President for Research and Development at Seat S.A. ‘The new Ibiza Cupra Concept is a perfect example of how we at Seat are adapting the latest Volkswagen Group technology to create a unique and highly rewarding package.’

The sharp design communicates the spirit of the new Ibiza Cupra Concept from the very first glance – this compact hot hatch has a solid and powerful stance. The new face with its broad grille and bold air intakes emphasises the breadth, solidity and power of the Ibiza Cupra Concept. The sophisticated design of the headlamps shows the attention to detail in the work carried out at the Seat Design Center. Typical of SEAT’s design language are the highly defined outlines to the lamps, which at the same time are integrated perfectly into the Ibiza’s sculptural form. The LED daytime running lights trace the line of the headlamps to deliver a unique light signature, as do the LED rear lights.  From a technical point of view, the bi-xenon headlamps provide enhanced illumination, while cornering lights are integrated into the large fog lamps.


In profile the three-door Ibiza SC bodyshape is brought to life by its sharply drawn lines and edges, while the muscular rear shoulders and 17-inch wheels underscore its dynamics. The exterior mirrors are painted gloss black – as is the Cupra tradition –  and offer a clear contrast to the distinctive Crono Yellow paint finish of the Cupra Concept in Beijing. The powerful rear end underscores once more the special role of the Ibiza Cupra as the new benchmark among compact sports cars – the yellow of the broad bumper frames the substantial, matt-black, diffuser and the trapezoidal exhaust outlet.

The emotional power of the exterior design is also apparent from the interior of the Ibiza Cupra Concept and in the clean, minimalist and clearly structured cockpit. The exceptional feeling of quality and precision craftsmanship serves to underscore SEAT’s incredibly high standards. The new sports steering wheel with the Cupra logo and the shift paddles for the DSG transmission, the dedicated instruments and the leather sports seats with their lateral flashes of yellow to match the Cupra exterior are all clear indications of the special role held by the top version of the Ibiza range.
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