Ford revealed the production version of the all-new Ford EcoSport and announced plans to build the compact, fuel-efficient urban SUV in China, in addition to India, Thailand and South America.
EcoSport’s global debut at the 2012 Auto China in Beijing means customers in China will soon be able to choose an aspirational sports utility vehicle alternative to a small car. The Ford EcoSport offers a confident stance, a high driving position and robust character on top of the agility, manoeuvrability and fuel efficiency that comes with a compact footprint. It’s the perfect combination for the city – ready for work and ready for play.
Ford is showcasing its top-of-the-line model, the EcoSport Titanium, on stage in Beijing, painted in distinctive Mars Red. A similar model is being revealed today in Salvador, Brazil, as EcoSport’s global launch momentum builds.
EcoSport Titanium has 16-inch aluminium alloy wheels and a chrome grille. Inside, EcoSport offers a stylish, modern and well-equipped interior delivering new standards of craftsmanship and quality. The cabin – spacious for five people and their gear – has been engineered to deliver outstanding levels of comfort and quiet operation for customers. In addition to Ford SYNC with voice control, among EcoSport’s available innovative technologies are Smart Keyless Entry, Ford Power Start, and a cooled bin in the glovebox.
The new Ford SUV’s main characteristics were defined by consumers in all of the regions in which it will be sold. The design and flexible use are part of the new vehicle’s differentiated plan, which besides the agility and practicality for urban use, offers power and robustness for more adverse terrain.
The elevated stance and purposeful posture give the new EcoSport the appearance of a higher class vehicle. Its agile and contemporary lines convey confidence, refinement and an adventurous spirit, within a modern and smart package. All this contributes to EcoSport’s aspirational appeal.
"The new EcoSport is full of personality," said J Mays, group vice president, Design, and chief creative officer, Ford Motor Company. "Customers around the world immediately recognise its capability and SUV robustness that is achieved with aggressiveness. It is friendly and it’s a vehicle that really makes you smile.”
Reinforcing Ford’s commitment to offer a full portfolio of vehicles in China, the all-new Ford EcoSport will be the second of 15 new vehicles that Ford plans to introduce in the country by 2015. This is part of a bigger plan to bring more than 50 new vehicles and powertrains to the Asia Pacific and Africa region by mid-decade, underscoring the unprecedented expansion in the region.
“With its superior fuel efficiency and a comprehensive suite of smart technologies, the EcoSport is well-placed to power Ford into a new segment not only in China but also in other growth markets in Asia,” said Hinrichs.