The new BMW 7 Series

May 27, 2012
Author: Evgeniy Sherstobitov
Photos: BMW
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The new BMW 7 Series reinforces BMW’s commitment to building the finest flagship model possible with a focus on sporting elegance, superb refinement and luxurious comfort combined with efficient yet high performance powertrains.

The new BMW 7 Series is the epitome of BMW’s approach to making advanced, elegant and luxurious vehicles; the brand flagship and hence, a car with genuine presence as well as an air of sporting luxury. The main exterior changes are to the front and rear of the car, but in addition, the 8mm drop in the overall height of the vehicle has further accentuated the sleek profile of this machine.


From the front, the new 7 Series now presents the latest version of the famous BMW kidney grille which features a larger aperture but with nine instead of 13 slats for greater visual impact. In the lower section a full-width air intake is now split into three sections, defined by a pair of chrome bars on the outer edges and flanked by vertical air intakes that form part of the advanced aerodynamic package. As an option, customers can now specify full Adaptive LED headlights, which with their crisp accent strip and familiar BMW corona rings not only supply excellent visibility at night, but further sharpen the frontal design of the new 7 Series. In profile, the sleek, hallmark BMW proportions give the new 7 Series the unmistakeable air of BMW’s ultimate saloon, and are further boosted by the integration of the turn indicator into the lower part of the wing mirrors. At the rear, the powerful, planted sense of the body design has been embellished by a deeper shade of red for the rear light units and the addition of chrome strips: one to link the light units, and another to link the rear reflectors (and a slim chrome bar between the four chromed tailpipes on the 760Li).

As befits a vehicle with the prestige of the new BMW 7 Series, the stylish cabin is a delightful place to spend time in, with its flowing forms and exquisite materials. With an interior trimmed in either Dakota or Exclusive Nappa leather, it is apparent that real craftsmanship has been employed in its creation and construction, executed with precise attention to detail. Additional soundproofing material has been incorporated in the B and C pillars, the sills and boot area, with careful sealing around the window frames and mirrors. New, variable-colour ambient lighting adds to the feeling of luxury. Despite the luxurious surroundings, BMW’s traditional ergonomic focus on the driver is apparent, with newly designed seats increasing the comfort and support for their occupants. Comfort seats are optionally available and can be ordered in combination with either folding tables or a new rear seat entertainment system that features 9.2-inch colour screens. These appear to be ‘floating’ thanks to their new slim design.

The new BMW 7 Series goes on sale in the Europe on September, 2012.

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