Opel released its first official pictures of the new Adam, heralding a sea-change in the fashion-led A-sector with an urban chic car that can be personalised in over a million different ways. Using premium materials and design cues often found in the luxury sector, Adam is a three-door, four-seater that will be unveiled at this year’s Paris Motorshow, before appearing in Europe showrooms early in 2013.
Designed by Brit, Mark Adams’ team in Europe, Adam incorporates a ‘floating’ roof which is visually disconnected from the body, making the use of two-tone colour schemes more impactful than ever before. Classy, sophisticated and glamorous, Adam retains design signatures from other Opels: the crisp line around the door handle (GTC), the wing-shaped chrome grille bar (new Astra) and the blade shape in the lower doors. It will also be the first car in the A-sector to have the option of LED daytime running lights.
But unlike other rivals in the segment, Adam bucks the trend for retro-based design with a fresh and bold look that will appeal to open-minded individuals who want to defy convention with a car that’s distinctive and striking. And it’s those very customers that Opel is targeting with Adam’s high degree of personalisation options. Available in three trims from launch – JAM (fashionable/colourful), GLAM (elegant/sophisticated) and SLAM (racy/sporty) – Adam customers can effectively ‘build’ their own car.
There are almost unlimited visual combinations, with a wide variety of exterior colours – including two different roof colours - interior colours, equipment and materials. Customers can even choose their headlining, including an LED-lit starlight roof trim.
Mark Adams, Opel/Opel’s Vice President of Design, summed up what makes Adam unique: “No other car in this segment can be individualised as much as Adam because we are offering virtually unlimited exterior/interior colour, fabric and kit combination choices. It’s very unlikely that you’ll find two identical Adams out there.”
Opel’s Adam will be offered with a choice of three efficient ecoFLEX four-cylinder petrol engines from launch: a 1.2-litre 70PS, plus two 1.4-litre engines with either 87PS or 100PS. All will be available with optional Start/Stop technology and will be mated to a five-speed manual gearbox. Later on, Adam will be the first car in Opel’s range to adopt the new-generation small petrol engine, featuring direct injection and forced induction, and an all-new six-speed gearbox.
Unique to the A-segment is Adam’s new top-of-the-range infotainment system designed to support new media sources, including Bluetooth, as well as connectivity for smartphones with Android or Apple iOS software. This enables access to internet-based applications, including GPS navigation. The system uses a state-of-the-art seven-inch, full-colour touch screen display allowing quick access to a variety of on-board controls.
Round, mechanical clock-style instruments with chrome bezels mark a departure from those seen in other Opels, while Adam customers can also opt for a heated steering wheel – another first in the class.
A prime example is the Advanced Park Assist II system, which will be an Adam option never seen before in a Opel production car. Drivers engage the system with a button on the dashboard and it tells them when they reach a parking space large enough to accommodate the car. The system then automatically steers them into the parking space, with the driver only needing to control the brake, clutch and gears. APA II uses ultrasonic sensors to work its magic, and always comes in combination with Side Blind Spot Alert (SBSA).
Despite its compact dimensions of nearly 3.7 metres in length and 1.72 metres in width, Adam’s footprint is relatively broad, with front and rear tracks of 1485 and 1478mm respectively, and a wheelbase of 2311mm.
Adam will be available to order after its official premiere at the Paris Motor Show in September.