Paris Auto Show — 2012 2012 Results of 2012 Interior Motives Student Design Awards

Oct 04, 2012
Author: Daniel Tomicic
Photos: Interior Motives
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At a glamorous awards ceremony at the Espace Clacquesin in Paris at 26th September, the world’s top designers and automotive journalists gathered together to reveal the 2012 Interior Motives Student Design of the Year: ‘Autopool’ by Siavash Jafari Jozani and Mina Kasirifar from the University of Tehran. At the end of what was a memorable evening, the two Iranian students walked away with one of the most prestigious accolades in the automotive design industry and a cash prize of $5,500.

After securing a convincing victory in the hotly contested Best Conceptual Interior category, Jozani and Kasirifar’s imaginative ‘Autopool’ project went on win Student Design of the Year by almost unanimous vote, garnering praise from our panel of judges for its human-centric proposal for a public transportation system of the future. Chief Designer of Ford’s Strategic Concept Group, David Woodhouse, said of the design: “It’s conceptual but it has function. This is very beautiful – very much a thinker’s project.” Ken Lee, Design Manager at Nissan Design Europe, added: “The forms are great – very human.”

Launched earlier this year and themed ‘What Comes Next? – Make Your Mark on the Car of Tomorrow’, this year’s contest attracted entries from an incredibly diverse range of schools and nations, including Iran, India, South Korea and Sweden. The ceremony – presented by acclaimed vehicle designer and former BMW design Director Chris Bangle – was the culmination of a six-month quest to find the most talented student designers studying anywhere in the world, judged by some of the biggest names in vehicle design, including Volkswagen’s Romulus Rost and Wolfgang Müller-Pietralla, Andreas Stump of Citroën, Peugeot’s Gilles Vidal, Anne Asensio of Dassault Systèmes, Nissan Design Europe’s Bert Dehaes and Ken Lee, David Woodhouse of Ford’s Strategic Concepts Group Design Studio, McLaren’s Frank Stephenson, Bentley’s Head of Interiors Robin Page, Jurgen Uedelhoven of Uedelhoven Studios and BASF’s Eva Hofli.

Another popular winner at this year’s awards was ‘Smart’ by IED Italy student Mattia Sarti. Described by Citroën’s Andreas Stump as “a nice approach in aesthetics and ergonomics for the little ones”, Smart proposes a vehicle that doubles as a conventional city car and, when not in motion, a versatile interior space – or automated ‘babysitter’ – for four kids. “When I saw this, it made me smile,” said Amko Leenarts of Ford. “It really tells a story.”

Also singled out for praise was Umea student Eric Leong’s ‘Pulse’ – an innovative four-seat sports coupe that draws parallels between the electric car and the human body. “Very technical but also very realistic,” commented David Woodhouse. The Best Ergonomics award went to ‘Cross Evolution’ by Thomas Duhamel, Michael Denechere and Perrine Desmons from the IED, whose clever free-moving seat design really captured the judges’ imagination.

Full details of the winners, finalists and shortlisted entries – including images of all the finalists’ work – can be found at

Best Eco Interior (Dinamica)
Blossom’ – Haoran Zhang (Coventry University, UK)

Best Use of Technology (Volkswagen)
'Pandora' – Dario Pellegrino, Stefano Manini & Michele Bavaro (Istituto d’Arte Applicata e Design, Italy)

Best Innovative Interior (Peugeot)
'Cross Evolution ' – Thomas Duhamel, Michael Denechere & Perrine Desmons (International School of Design, France)

Best Production Interior (BASF)
'Pulse' – Eric Leong (Umeå Institute of Design, Sweden)

Best Conceptual Exterior (Uedelhoven Studios)
'Epiphany’ – Shihan Pi (Royal College of Art, UK)

Best Artistic Visualisation (Dassault Systèmes)
'Imagine' – Robert Striedieck (Pforzheim University, Germany)

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